How to stop my brother from calling me 'Mom'?

Okay a couple years ago my parents split up. I live full time with my dad, while my little brother lives one week at our mom's and one week at our dad's. But when he's over he calls me 'mom' and that's getting the entire neighborhood into thinking I'm a teenage mother and they are giving me the sort of attention I don't like. On top of that, it's the only respect he gives me. Any other time he's yelling at me hitting me and just plain being mean. While I'm cooking his meals, getting him up and ready for school and not blowing up at him. Any suggestions as to stop this?
How to stop my brother from calling me 'Mom'?
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